Whether you are brand new to SEO or looking to refresh your website’s existing SEO, there are a variety of ways to expand your site’s visibility and get ahead of the game! 

The act of organising information inside your website’s primary subjects with the goal of getting these noticed naturally is known as an SEO strategy. We examine how likely it is that these themes will rank inside search results, and this will have an impact on the fundamental organisation of your approach. 

Step 1: 

Conduct thorough research. 

Even though it can seem like a no-brainer initial step, conducting background research is essential and can assist establish the groundwork for an SEO effort. We suggest narrowing down a list of competitor websites that are most like your company and the services you offer when choosing the best competitors to use for your research.  

Invest some effort in researching the keywords they are ranking for. It’s always a good idea to manually check after you have an idea of the kinds of keywords your competitors are ranking for. You can do this by entering these into Google and browsing the results on page one. You can use this to navigate the kinds of results that show up in the SERPs (search engine results page). 

Step 2: 

Identify your target audience and understand user intent.  

You are trying to rank for a specific keyword, but no matter how thoroughly you have optimised your website, you are still not moving up the rankings much. These are the main explanations for why it’s important to consider the user intent of the people we want to attract to the site when running an SEO campaign. 

We must examine the SERPs for each of the keywords we are targeting, as described in step 1, and piece together the contents of the first several pages of results. 

Step 3: 

Utilise a mobile-first strategy. 

Simply put, Google won’t take you seriously and your site won’t rank if it isn’t mobile-friendly. Due to Google’s adoption of the mobile-first strategy, if your website was published after 1 July 2019, it will by default employ mobile-first indexing. 

For anyone attempting to obtain any form of prominence within the organic search, paying attention to how your site looks on mobile devices should be a priority. 

The mobile first method contains several variables that can affect how well you perform. The first is speed on mobile devices. User engagement depends on how quickly your website loads. Content is another important element. The user experience and engagement on your website will improve if all the information is readable and looks excellent on mobile. 

Step 4: 

Good backlinks! 

The final crucial step is an important component for the continued growth of your SEO campaign and a crucial pillar for even being able to get organic visibility. Understanding domain authority can help us determine how a backlink will impact your site’s search engine rankings.  

Domain authority is a Moz ranking factor that determines and forecasts how well your site will perform in search engine results. External links to your domain are one of the components that make up this score. Your overall domain authority score will probably start to rise if there are a lot of sites connecting to you that all have a domain authority that is significantly higher than yours. As a result, you might see an improvement in some of your organic results. 

If SEO is something you need help with then don’t hesitate to get in touch with us!